Led by continued increases in user penetration rates and the rapid expansion of gender-neutral and men’s markets, industry analysts forecast an 5.9% annual growth rate for the global personal care product market over the coming years, leading to a global market value of more than $716 billion by 2025.1
But for businesses that manufacture personal care products, two sets of accelerating changes are converging to create a gateway — or a barrier, depending on how they’re handled — to capturing this significant growth:
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