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Simplify Your Cleaning Routine with Ecolab® ReadyDose™: A Game-Changer for Small Format Locations Around the World
At Ecolab, our foodservice programmes are designed to help our customers thrive, no matter the size or complexity of the establishment and its operations. We know having the entire space clean is imperative, and in turn helps drive guest satisfaction and brand protection. While an important piece of the overall puzzle to foodservice success, cleaning programmes can be both time consuming and complicated, taking staff’s attention away from other critical tasks.
That’s why we’re excited to introduce Ecolab® ReadyDose™—a revolutionary, tablet-based cleaning programme that simplifies the cleaning routine for staff while also delivering a professional-grade clean for guests. ReadyDose embodies ease of use, storage, mobility, and is also easier on the environment, making it an ideal solution for smaller establishments.
Transforming the Everyday Use Clean
ReadyDose is designed for simplicity and efficiency. It is easy to use: just fill, drop, and dissolve. The tablets ensure controlled dosing, allowing staff to know exactly how much cleaning chemistry is being employed every time. It is also easy to store, requiring 84% less storage space1 compared to traditional ready-to-use (RTU) cleaning solutions. Weighing less than standard RTU or concentrate solutions, ReadyDose is simple to move, perfect for busy establishments where space and mobility are limited. Additionally, with a 98.8% reduction in plastic packaging waste2, ReadyDose contributes to significant water and energy savings during the cleaning process, helping establishments work towards their sustainability goals.
The tablets come in a variety of applications that cover customers’ everyday cleaning needs, from the back of the house to the front of the house, and every spot in between. The full product line includes the following:
- ReadyDose™ Multi-Purpose Cleaner works on multiple surfaces, including glass and tile.
- ReadyDose™ Presoak breaks down tough grime on flatware for a consistent clean with every wash cycle.
- ReadyDose™ Delimer eliminates lime scale and hard water deposits on dish machines, steam tables, stainless steel, tile and porcelain.
- ReadyDose™ Specialty Beverage Cleaner removes buildup and stains on tea and coffee equipment.
- ReadyDose™ Pot & Pan Detergent cuts through food residue while being gentle on hands.
- ReadyDose™ Neutral Floor Cleaner is an all-purpose daily cleaner for floors, including vinyl and tile.
When customers purchase our ReadyDose programme, they’ll find that each product case comes equipped with a QR code leading to a product-specific landing page. This page will host training videos, Safety Data Sheets, and additional product information, ensuring staff are well-equipped to utilize the product effectively.
"With the launch of ReadyDose, we are pleased to present a solution that aligns with the needs of independent restaurant operators and enhances sales opportunities," says Kris Kielsa, Executive Vice President and General Manager, Institutional North America. "This service-free programme, supported by Ecolab's trusted reputation, targets the expanding small format segment and offers specialty applications to complement our core dispensed programmes. It also further solidifies ReadyDose as a gamechanger for small footprint restaurants and allowing our customers to maintain exceptional cleanliness with ease."
A Cleaning Team in a Tablet
For the next several months, we’re rolling out integrated marketing campaigns across North America and China, focusing on driving leads with untapped customers to support sales growth and drive market share. The campaign creative concept, “Cleaning Team in a Tablet,” was designed and tested to resonate with audiences in various locations, ensuring that our message of simplicity and efficiency appeals to foodservice operators regardless of their geographical context.
The concept personifies the effectiveness of the programme with computer generated imagery (CGI) of characters and custom animation, bringing the team’s cheerful and fun personalities to life as they whistle and clean their way through a restaurant. Smaller operators face unique challenges with limited budgets, making it difficult to invest in comprehensive cleaning solutions. That’s where ReadyDose comes in. With all its benefits and the ease of use, it’s like having a professional cleaning team packed into one tablet.
"The marketing campaign for our ReadyDose programme is looking to increase brand awareness by showcasing customized innovation for potential small format customers,” said Bryan Henneman, Vice President of Marketing, Institutional North America. “By leveraging a breakthrough creative activation campaign, we're looking to accelerate the sales journey for our unique customer base while equipping independent restaurant operators with effective cleaning solutions to address their distinctive challenges.
By simplifying the cleaning process and enhancing sustainability, ReadyDose not only supports the operational efficiency of independent restaurants but also aligns with our broader mission of promoting environmental stewardship. We are proud to lead the way in sustainable cleaning solutions and look forward to seeing the positive impact ReadyDose will have on our customers and the industry as a whole. To learn more, visit the ReadyDose webpage.
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84% less space is an approximate average of package size differences across all six Ecolab ReadyDose products versus the package sizes of the equivalent use of Ecolab liquid cleaning products.↵
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Reduction in plastic waste is an approximation based on customer use of all six Ecolab ReadyDose products, assuming use of one case of each product per month over 12 months, compared with the equivalent use of Ecolab liquid products, which is enabled by the smaller, lighter package size for solid tablets.↵