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Lobster Ink is Sticky

deli counter for lobster ink food safety training story

Contamination. Cross-contamination. Failed inspections. Pests. Illnesses. Scathing social media. Lost business. These are the risks. 

No time. Low budget. High turnover. Wrong language. Huge distractions. Poor retention. These are the challenges.

Brain science. Storytelling. Emotion. Animation. Video. Colour. Mobile-ready. Language-agnostic. Repeatable. Affordable. These are the solutions. 

Ecolab and Lobster Ink are cracking the code of effective food safety training. We show learners the why, not just the what. We connect cause to effect. Emotion becomes content. Short, mobile-ready, impactful videos are easy to access, easy to repeat. Memory sticks, procedures improve, and retention increases.

Ecolab understands food safety. We’ve been working with GFSI since its inception toward a common goal of providing continuous improvement in food safety management systems to ensure confidence in the delivery of safe food to consumers worldwide. We’ve been doing that by creating innovative cleaning, disinfection, sanitation, and service solutions for decades. These programs and interventions help you maximise food safety across all of your processes. Now we have partnered with the ground-breaking training developers at Lobster Ink to deliver the smartest, fastest, most emotionally engaging, memorable training in the food supply industry – maybe in any industry.

Only 10% of learning happens in a formal classroom setting. 20% comes from social interaction, and the rest – an astounding 70% – happens on the job. Yet the training industry focuses on that 10%. Old-school, annual, one-off training with a roomful of rotating employees delivers poor outcomes at high costs. Not just training costs, but training failure costs. Think about that. You’ve invested significantly to put them through training, but if they don’t remember enough to perform food safety tasks effectively two days after the training, it’s going to show up eventually. And if your turnover is high, the cost of that poorly retained classroom training goes even higher. 

Lobster Ink’s genius is short, highly impactful training that can take place on-site, at the moment a task is performed. Two days later it’s not a dim memory – it’s accessible and repeatable, on their phone, right there where and when they need a refresher. Our innovative training is based on the psychology of human behavior, the profound human response to storytelling, the outcomes needed at each point in  the process. Our training is sticky, driving improved performance. 

This partnership of innovative products, expert service and brilliant, cutting-edge training help your food business – from farm and warehouse to kitchen and table – do what’s best for the bottom line: delight your customers at every opportunity.

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About the Author

Bob Sherwood

Bob Sherwood

Executive Vice President, Institutional Global Food Safety and Public Health

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